With the growth of social media companies have joined to further grow and promote their businesses. Twitter for example you can find everything from small start-ups to fortune 500 companies recruiting and looking for new ways to get customers involved. Taking a look into how companies use Twitter two great examples come to mine Quad Graphics and Corvisa.
 | |||
| Lunch at Corvisa |
Corvisa is a small Milwaukee based company that uses Twitter mainly to recruit. Tweets that Corvisa sends out can usually show an event that the company is having, lunches that the company serves it’s employees and just workers having a good time at work! By looking at their Twitter you can tell the company is looking for people and wants to look more attractive to people who may have never heard of the company and they like to follow people who give them praise following 169 of their 337 followers half of their followers. Tweets sent out seem to be geared towards the tech crowd when looking at the services they produce makes sense as you want people who can actually do work for your company to take notice.
 |
| Showing businesses how mail marketing can help them grow sales |
Quad Graphics is North America’s largest publishing company and gears more to using Twitter to land new customers. Most of Quad's tweets seem to be geared at small business as they look to win over their printing services letting potential customers know of events, speakers, and new technologies that businesses can use to grow sales. By giving tips on how mail marketing can affect business growth Quad Graphics can gain goodwill with potential clients thus created another source for finding clients through Twitter.
Just by viewing these two companies we see two different ways companies can use twitter to their benefit. Whether attracting new employees is their goal or growing their client base social media has become a valuable tool in the digital age.
Sources:
QuadGraphics - https://twitter.com/QuadGraphics
Corvisa - https://twitter.com/corvisa
Good article. I agree that social media gives a window into business large or small!
ReplyDeleteIt's awesome that social media is available to all businesses big or small, and anyone can see it whether they have a phone or a computer. Almost everyone today has some form of social media.
ReplyDeleteCorvisa's approach to recruiting is a good one, who wouldn't want to see what a potential workplace is like.
ReplyDeleteWhen looking for a job at a particular company some of the first places I would check are its social media accounts. This allows me to see what they have been working on recently and learn how the company interacts with its customers.
Thanks for posting this.
I agree entirely with you Danielle, I feel like soon job hunting will no longer be as much about ads in the paper or physical applications when mere social media presence and tools can be enough to "get the job done" so to speak
DeleteI believe that you raise some fairly good points in your blog post, smaller companies tend to have to be more creative with their social media useage, but it also allows a little more freedom in what they can post. I agree that Corvisa is likely trying to get it's name out there, and trying to drum up interest in what they provide. Quad Graphics on the other hand is a well established company, so their attempting to reach out to new customers is also smart, however in looking at their facebook and twitter feeds, I feel like they haven't quite felt out the full potential of their social media presence, and should look at expanding what they can use it for. If you can't connect to a company on a personal level, why would you want to do business with them?
ReplyDeleteEither way, it was a good read and you raised some solid points!
I believe social media is a god send to businesses. It's basically large scale free advertising.
ReplyDeleteIt's cool to see small companies you probably never would of heard of have such a good social media presence.
ReplyDelete